PROJECTS
Symmetria: A Digital Transformation for Luxury Aesthetics
WORKFLOW
Project Overview
Research & Competitive Analysis
Problem Statement
Solution
Design Approach & Execution
Outcomes & Key Takeaways
TEAM
Olga Markaki
TIME
In Progress
WORKFLOW
Redesign - Symmetria
Project Overview
Symmetria, a leading provider of aesthetic medical services, embarked on a journey to elevate its digital presence with a sophisticated website redesign. The goal was to craft a high-tech, elegant user experience that reflects the brand’s commitment to innovation and aesthetic excellence.
Research & Competitive Analysis
An extensive competitive analysis was conducted, focusing primarily on international websites of structural engineering firms. This research highlighted industry best practices, such as the use of clean lines, emphasis on visual elements, and seamless user experience. These findings guided the design to ensure that Tripod's new website would be competitive on a global level.
Problem Statement
Symmetria's previous website did not effectively convey its position as a cutting-edge, luxury medical aesthetics provider. Key challenges included:
A cluttered and outdated interface lacking modern UX principles.
Inconsistent branding and a lack of a cohesive digital identity.
Inefficient user flow, leading to low engagement and conversion rates.
Design Approach & Execution
Based on our research findings, we focused on creating a clean, modern, and visually appealing annual report that enhances user engagement. The design process involved several key steps:
High-Fidelity Wireframes
Detailed wireframes were developed, incorporating ideal functionalities and the aesthetics of the final product.
Intuitive UX Flow
Navigation was redesigned for a seamless, natural user experience.
Visual Aesthetics & Motion Design
High-quality visuals, subtle animations, and engaging interactive elements enhanced the overall feel.
Outcomes & Key Takeaways
The redesigned platform delivers measurable improvements:
Enhanced Engagement.
→ Increased time on site and improved user interactions.
Higher Conversion Rates.
→ A seamless appointment booking process driving more inquiries.
Stronger Brand Identity.
→ A premium digital experience that aligns with Symmetria’s prestige.
Although the current version of the website is optimized for desktop computers, the need for full adaptation to mobile devices is recognized. The development team is actively working towards this goal, aiming to provide a consistent and user-friendly experience across all platforms.
