PROJECTS
Building a Seamless Property Search Journey with Kentriki
WORKFLOW
Project Overview
Research & Competitive Analysis
Problem Statement
Solution
Design Approach & Execution
Outcomes & Key Takeaways
TEAM
Olga Markaki
TIME
In Progress
WORKFLOW
Redesign - Symmetria
Project Overview
Kentriki Real Estate set out to modernize its digital presence with a new website that showcases its market leadership in Greece and Cyprus, while offering an elevated experience for both users and administrators.
Research & Competitive Analysis
A detailed analysis of international real estate websites was conducted to identify design trends and UX best practices. The research focused on clean and modern layouts, subtle animations that enhance the browsing experience, and powerful property search and display features. These insights informed the design strategy and ensured the new website would meet global standards.
Problem Statement
The previous website no longer met modern user expectations or business needs.
Outdated visual design that did not reflect the brand’s premium identity
Limited usability and poor performance on mobile devices
Lack of advanced features such as automated property feeds and smart search filters
Design Approach & Execution
Based on our research findings, we focused on creating a clean, modern, and highly functional website that improves user engagement. The design process involved several key steps:
High-Fidelity Wireframes
Developed wireframes incorporating key functionalities and aesthetics, ensuring a smooth transition to design.
User-Centered Navigation
Created a logical navigation flow, allowing users to effortlessly explore reports, property listings, and market insights.
Advanced Search & Filtering
Implemented dynamic filtering options for users to refine searches based on location, price range, and property type.
Visual Enhancements
Used high-quality images, modern typography, and a clean layout to elevate the overall aesthetic and usability.
Responsive & Performance Optimization
Ensured the website adapts seamlessly to different devices while maintaining fast loading speeds for a smooth experience.
Outcomes & Key Takeaways
The website redesign resulted in significant improvements in both user experience and brand image.
Enhanced corporate image.
→ A modern and minimal aesthetic reflects professionalism and credibility.
Improved project presentation.
→ High-resolution visuals highlight key projects effectively.
Upgraded navigation
→ A well-structured menu and clear content hierarchy boost user engagement.
Mobile-Friendly experience
→ The site is now optimized for all devices, ensuring accessibility and usability.
Although the current version of the website is optimized for desktop computers, the need for full adaptation to mobile devices is recognized. The development team is actively working towards this goal, aiming to provide a seamless and user-friendly experience across all platforms.
