PROJECTS
Enhancing User Experience with a Modern Website Redesign for Tripod
WORKFLOW
Project Overview
Research & Competitive Analysis
Problem Statement
Solution
Design Approach & Execution
Outcomes & Key Takeaways
TEAM
Olga Markaki
TIME
In Progress
WORKFLOW
Redesign - Tripod Structural Engineering
Project Overview
Tripod, a company specializing in structural and seismic studies, sought to redesign its website to reflect modern usability and aesthetic standards. The goal was to create a minimalist and visually appealing platform that showcases the company's projects using large, high-resolution images.
Research & Competitive Analysis
An extensive competitive analysis was conducted, focusing primarily on international websites of structural engineering firms. This research highlighted industry best practices, such as the use of clean lines, emphasis on visual elements, and seamless user experience. These findings guided the design to ensure that Tripod's new website would be competitive on a global level.
Problem Statement
Tripod's previous website exhibited the following issues:
Outdated design: Its aesthetics did not align with modern standards.
Limited usability: Navigation was cumbersome, and the site was not responsive to mobile devices.
Lack of visual project representation: Project images were small and did not effectively showcase the quality and scope of the company's services.
Monolingual content: Absence of a Greek version, despite the company's presence in Greece.
Design Approach & Execution
Based on our research findings, we focused on creating a clean, modern, and visually appealing annual report that enhances user engagement. The design process involved several key steps:
High-Fidelity Wireframes
Based on the research findings, high-fidelity wireframes were created, incorporating the desired functionalities and aesthetics of the new website. These wireframes provided a detailed depiction of the final layout and functionality, allowing for a direct transition to design development.
Outcomes & Key Takeaways
The redesign of Tripod's website has already led to significant improvements in user experience and corporate image:
Enhanced corporate image.
→ The modern and minimalist design showcases the company's expertise and professionalism.
Improved project presentation.
→ The use of large, high-resolution images effectively highlights Tripod's completed projects.
Upgraded navigation
→ The reorganization of the menu and clear content structure facilitate user navigation.
Although the current version of the website is optimized for desktop computers, the need for full adaptation to mobile devices is recognized. The development team is working towards this goal, aiming to provide a consistent and user-friendly experience across all platforms.
